Executive Coaching & Consulting
Human-first. Performance-driven. Behavior-backed.
We focus on the human behind the business — the beliefs, behaviors, and blocks shaping your success and driving performance. Then we consult the business — rebuilding the systems and strategies that help you scale or sell.
Better Beliefs & Behavior = Better Business Results
The truth is, even the best business strategy can’t outwork poor executive beliefs and behavior. It’s rarely the business plan that’s the problem — it’s the human patterns behind it. Where human behavior breaks, even the strongest strategy fails — every time.
And that’s exactly when your desired business results start slipping out of reach.
Meet Devin Weafer
Devin Founded His Coaching & Consulting on a New Idea:
Helping individuals be their best self leads to business success.
When the person leading thrives, so does the company.
Devin Weafer founded his coaching and consulting business with a different, more comprehensive approach to helping startups and small businesses scale: focus on the individual first, then the business. Since then, he's proven that if the key employees are individually aligned and empowered to thrive personally, their work performance and the business results will thrive too.
Why Is Better Executive Behavior at the Core of Everything?
Here is why it matters: Every business problem, at its core, is a behavioral problem.
You can redesign systems and rewrite plans — but if the human running them hasn’t developed the right beliefs and habits, results with the business strategy rarely stick long term.
So we upgrade the operator, not just the operation.
We shift beliefs, remove mental blocks, and build executive habits that make next-level success achievable.
We don’t just optimize systems, we help you cultivate the human behavior required for long lasting success and results.
Our Coaching Services
We provide comprehensive executive coaching and project-based consulting work for small businesses.
Each client we work with gets tailored 1:1 high-performance coaching support, structure, and accountability as well as the option for done-for-you or done-with-you services tailored to your business and the areas where you need it most.
Corporate Consulting
Eliminate bottlenecks, optimize offers, and install systems for stress-free scaling.
Build a performance-driven culture that attracts and retains top talent.
Create a client acquisition process that better showcases your value and attracts more aligned, profitable clients.
Get hands-on C-suite support. delegate details to us with confidence and free yourself up to build the next phase of your business.
Executive Coaching
Become the leader your business needs to scale; develop professionally, grow strategically, and thrive personally.
Gain clarity in a life or career transition, and take empowered action with a clear mind and a purposeful why.
Achieve more balance, ease, and freedom; while still hitting your goals and growing your business
Define success on your own terms; finally enjoy the success and fulfillment you deserve!
Executive Function (EF) Skill Development
Build EF skills to stop avoiding important tasks and start making consistent progress in your business or life.
Implement systems that keep you on track, reduce distractions, and increase your daily productivity.
Follow through on goals, hit deadlines, and celebrate more success with less stress.
Improve your EF skills to achieve and earn at your true potential.
Find out how to optimize your life, get 2x your results, and regain 40% of your time back in your business.
Complete one of my FREE ASSESSMENTS below:
Testimonials
“Devin’s consulting expertise was just what we needed to accelerate our growth and reignite our vision. We are now on track to achieve this year’s goals in record time!”
IT Founder & CEO
Amazing clients have allowed us to produce work we are proud of.
FAQs: Is Coaching Right for You?
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Executive Coaching helps you uncover the patterns, beliefs, and behaviors limiting your success and replace them with new skills, systems, and strategies that makes focus, follow-through, and results happen naturally.
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Therapy explores your past; business coaching builds strategies. My work bridges both — addressing the human behind the habits so you can heal executive behaviors, lead with confidence, and stop repeating the same roadblocks.
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Entrepreneurs, executives, and high-achieving professionals who are smart, driven, and tired of underperforming relative to their potential. If you’ve done personal development before but results didn’t fully stick, this work will help you create lasting change from the inside out.
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No diagnosis required, just a fast-moving mind and a desire to work smarter. Whether you have ADHD or simply relate to its traits, we’ll tailor the process to how your brain and business actually work.
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Most clients notice improvements in focus, follow-through, and clarity within weeks. Over 3–6 months, it’s common to see a 30–40% boost in productivity, less stress, and renewed confidence in how you work, live, and lead.
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Each session blends strategy and self-awareness; addressing blocks, building executive skills, while also creating a daily / weekly action plan. You’ll leave with clarity on your immediate next steps and the tools you need to make that next step feel easier to execute.
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Expect to spend 30–60 minutes weekly applying what we discuss; reviewing plans, testing small shifts, tracking wins etc. The goal is to simplify your workload, not add to it, so that your time investment pays back in multiples in your results and productivity.
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Coaching is typically a 3–6 or 12-month engagement, billed monthly. If life happens, you can pause for 1 month anytime; with no penalty and no guilt. The structure flexes with you if you really need to, so it remains a sustainable and high-return investment.
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We define success together at the start, tracking both tangible outcomes (productivity, performance, and revenue received) and intangible ones (confidence, focus, mood, and overall satisfaction). You’ll always know exactly what’s improving and why it matters.
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If progress slows, we don’t ignore it; we discuss and diagnose it together. Whether it’s a strategy tweak or a deeper behavioral loop, I have found that we can always adjust course so you stay in forward motion, if that is your commitment. You won’t be left spinning your wheels or dealing with anything alone. If that's been your experience, I know how that feels and that's partly why I structure my coaching the way I do.
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Coaching only works when there’s honesty, openness, and a readiness to grow. It’s not for those wanting quick fixes, but for leaders who are ready to do whatever it takes to take ownership of their situation and create lasting change. That’s why we start with a short call; to ensure its a mutual fit, before you commit.
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If you feel stuck or stretched thin yet know you’re capable of more, that’s your cue. A short discovery call will clarify if this is the right next step for your growth.
We’ve coached leaders in the following industries:
Our integrated approach to improving human performance and business systems drives transformational growth and lasting results
We’d love to work with you too. Let’s get started!